Privacy Policy

1. Information We Collect

At Tokenlytics, we collect limited information necessary to provide you with cryptocurrency market analytics and insights:

Account Information (Optional)

• Email address for account creation and communication (if you create an account)
• Name (optional) for personalization
• Login credentials (securely hashed passwords)
• Display preferences (theme, chart settings, watchlists)

Usage Analytics

• Page views and feature interactions
• Session duration and navigation patterns
• Search queries for cryptocurrency tokens
• Chart interactions and technical indicator usage
• Performance metrics for website optimization

Technical Information

• IP address (for security and geolocation)
• Device information (browser type, operating system, screen resolution)
• Referral sources (how you found our website)
• Error logs (for debugging and improving service reliability)

2. How We Use Your Information

We use your information solely to provide and improve our cryptocurrency analytics platform:

• Market Data Display: Provide real-time cryptocurrency prices, market capitalizations, and trading volumes
• Technical Analysis: Calculate and display technical indicators (RSI, MACD, Moving Averages, etc.)
• Platform Personalization: Remember your dashboard preferences, watchlists, and chart settings
• Analytics & Research: Display market trends, patterns, and educational insights
• Performance Optimization: Analyze usage patterns to improve website speed and user experience
• Security & Fraud Prevention: Detect and prevent unauthorized access, abuse, and security threats
• Customer Support: Respond to inquiries and provide technical assistance
• Legal Compliance: Meet regulatory requirements and enforce our Terms of Service
• Service Communications: Send essential service updates and account-related notifications

3. Data Security & Protection

Protecting your data is our top priority. We implement industry-standard security measures including:

Data Protection

• Encrypted transmission for all data sent between your browser and our servers
• Secure password storage using industry-standard hashing algorithms
• Protected database access with strict access controls
• Regular security updates and software patching

Access Controls

• Secure authentication for user accounts
• Role-based permissions for internal team access
• Rate limiting to prevent automated abuse
• Regular access reviews and permission audits

Monitoring & Response

• Continuous security monitoring for suspicious activity
• Regular security assessments and vulnerability testing
• Automated threat detection systems
• Incident response procedures for security events

4. Cookies and Tracking Technologies

We use cookies and local storage to improve your experience on Tokenlytics:

Essential Cookies

• Session cookies: Maintain your login state (if you create an account)
• Security cookies: Protect against cross-site request forgery (CSRF) attacks
• Preference cookies: Remember your display settings and theme choices

Analytics Cookies

• Google Analytics: Understand how visitors use our website to improve performance
• Performance monitoring: Measure page load times and identify technical issues
• Feature usage tracking: See which tools and charts are most valuable to users

Functional Storage

• Local storage: Cache your watchlist and chart preferences
• Browser storage: Remember your selected cryptocurrencies and display settings

You can control cookies through your browser settings. Note that disabling certain cookies may limit functionality.

5. Data Sharing & Third Parties

We do not sell your personal information. We may share limited data with service providers necessary to operate our platform:

• Market Data Providers: We retrieve cryptocurrency prices and market data from public APIs (Binance, CoinGecko) - we do NOT share your personal information with exchanges
• Google Analytics: Website analytics and performance monitoring using anonymized visitor data
• Cloud Hosting: Infrastructure providers that host our servers and databases with security safeguards
• Email Service: Delivery of essential account-related emails (if you create an account)
• Payment Processors: Process subscription payments if applicable (we don't store payment card details)
• Security Services: Protect against fraud, DDoS attacks, and unauthorized access
• Legal Compliance: Law enforcement or regulatory authorities when required by law

6. Your Privacy Rights

You have the following rights regarding your personal data:

GDPR Rights (EU Users)

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate information
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Export your data in machine-readable format
• Right to Object: Opt-out of certain data processing activities
• Right to Withdraw Consent: Revoke previously given consent

CCPA Rights (California Users)

• Right to Know: What personal information we collect and how it's used
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of data sales (we don't sell data)
• Right to Non-Discrimination: Equal service regardless of privacy choices

How to Exercise Your Rights

To exercise any of these rights, contact us at privacy@tokenlytics.io. We will respond within 30 days.

7. Data Retention

We retain your data only as long as necessary to provide our services:

• Active accounts: Data retained while your account remains active
• Inactive accounts: Account data deleted after 24 months of inactivity
• Deleted accounts: Personal data permanently removed within 30 days of deletion request
• Session data: Temporary session cookies expire when you close your browser
• Anonymized analytics: Aggregated, non-personal usage statistics retained for service improvement
• Legal obligations: Some records retained longer if required by applicable law
• Backup systems: Deleted data purged from backups within 90 days

8. International Data Transfers

Tokenlytics operates globally. Your data may be transferred to and processed in countries outside your residence:

• Data centers: United States, Europe (GDPR-compliant)
• Safeguards: Standard Contractual Clauses (SCCs) for EU data
• Encryption: All international transfers use TLS/SSL encryption
• Compliance: Adherence to Privacy Shield principles (where applicable)

9. Children's Privacy

Tokenlytics is not intended for users under 18 years old. We do not knowingly collect information from children. If you believe a child has provided us with personal information, please contact us immediately at privacy@tokenlytics.io, and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy to reflect:

• Changes in our data practices
• New features or services
• Legal or regulatory requirements
• Security enhancements

Material changes will be communicated via:

• Email notification to registered users
• Prominent notice on our website
• Updated "Last Modified" date at the top of this policy

Continued use of Tokenlytics after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data:

Data Protection Officer: For GDPR-related inquiries, you may contact our Data Protection Officer at dpo@tokenlytics.io